Privacy Policy

01 Introduction

Saraura Fashion ("Saraura," "we," "us," or "our"), based in Bologna, Italy, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website at saraura.com or make a purchase.

By using our Site, you consent to the practices described in this policy. We process data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Italian data protection laws.

02 Data We Collect

We may collect the following types of personal information:

Information you provide directly:

• Name, email address, phone number
• Shipping and billing addresses
• Payment information (processed securely via third-party providers)
• Account login credentials
• Messages sent through our contact form
• Custom order preferences and sizing information

Information collected automatically:

• IP address and browser type
• Device information and operating system
• Pages visited, time spent, and referring URLs
• Cookie and tracking data (see Section 4)

03 How We Use Your Data

We use your information for the following purposes:

• Order fulfilment: Processing, shipping, and delivering your orders
• Communication: Sending order confirmations, shipping updates, and responding to enquiries
• Account management: Maintaining your account and order history
• Marketing: Sending newsletters and promotions (only with your consent; you can unsubscribe at any time)
• Site improvement: Analysing usage patterns to improve our website and services
• Legal compliance: Meeting our legal and regulatory obligations
• Fraud prevention: Protecting against fraudulent transactions

04 Cookies & Tracking

Our Site uses cookies and similar technologies to enhance your browsing experience. Types of cookies we use:

• Essential cookies: Required for the Site to function (cart, checkout, authentication)
• Analytics cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics)
• Marketing cookies: Used to deliver relevant advertisements (only with your consent)

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect Site functionality.

05 Third-Party Services

We share your data only with trusted third parties who assist us in operating our business:

• Shopify: Our e-commerce platform (hosting, checkout, data storage)
• Payment processors: Stripe, PayPal, Klarna (payment processing only)
• Shipping carriers: To deliver your orders and provide tracking
• Email services: For transactional and marketing emails
• Analytics: Google Analytics (anonymised usage data)

These providers are contractually obligated to protect your data and may only use it for the purposes we specify. We do not sell your personal data to third parties.

06 Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy:

• Order data: Retained for up to 7 years for tax and accounting requirements
• Account data: Retained until you request account deletion
• Marketing data: Retained until you unsubscribe or withdraw consent
• Analytics data: Anonymised and retained for up to 26 months

07 Your Rights (GDPR)

As an EU resident, you have the following rights under the GDPR:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data ("right to be forgotten")
• Right to restriction: Request that we limit how we use your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing of your data for marketing purposes
• Right to withdraw consent: Withdraw consent at any time where we rely on it

You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali) if you believe your rights have been violated.

08 Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• SSL/TLS encryption for all data transmissions
• PCI-DSS compliant payment processing
• Regular security assessments and updates
• Access controls limiting data access to authorised personnel only

While we take all reasonable precautions, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

09 Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

10 International Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA) by our third-party service providers. When this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

11 Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Significant changes will be communicated via email where possible.

12 Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us:

• Email: support@saraura.com
• Location: Bologna, Italy
• Hours: Monday – Friday, 9:00 AM – 6:00 PM CET